The Mild Seven brand cigarette is the “Ding Ding” of Japan International Tobacco Co., Ltd., and the “7” is an auspicious number in the cultural life of the Japanese. The folks refer to the 7th of the first month of the year on January 7th. At home, arrange auspicious decorations such as the Seven Deities of Good Fortune to pray for the gods to pray for blessings.
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